WebEMAIL2u - What is Email Marketing?
E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to:
sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business,
sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately,
adding advertisements to e-mails sent by other companies to their customers, and
WebEMAIL2u - Advantages of Email Marketing
E-mail marketing (on the Internet) is popular with companies for several reasons:
An exact return on investment can be tracked ("track to basket") and has proven to be high when done properly. E-mail marketing is often reported as second only to search marketing as the most effective online marketing tactic.
Advertisers can reach substantial numbers of e-mail subscribers who have opted in (i.e., consented) to receive e-mail communications on subjects of interest to them.
Over half of Internet users check or send e-mail on a typical day.
E-mail is popular with digital marketers, rising an estimated 15% in 2009 to £292m in the UK.
E-mail allows marketers to reach out to consumers with personalized, relevant, dynamic messages.
Transactional e-mails allow businesses to respond automatically to important consumer events like auto-subscription or auto-unsubscription
WebEMAIL2u - How can WebEMAIL2u help you?
Based on the above points, WebEMAIL2u is a service and platform where you are automatically enabled to perform Email Marketing & Broadcasts to your own databases. As long as the Database is obtained legally and complies with the CAN SPAM Act 2003, you are immediately provided with a platform that easily enables you to send outbound emails to intended recipients which includes:
Easily Manage your Subscribers Lists & Groupings
Easily compose and save your Newsletter using our powerful Online Editor
Powerful link includer which allows you to track clicks by individuals to website links within the newsletters
Track the sending & delivery rate of your Newsletters to check on performance
Auto-responders will allow you to set scheduled delivery of newsletters based on criterias
There are various other in-built tools in your WebEMAIL2u account that makes using our service a breeze. Even your staff can be easily taught and instructed to operate the system. Apart from our fool proof navigation and user friendly interface, we have the following tools that would greatly help you carry on your daily tasks:
Comprehensive Contact List Manager (Import & Export)
Able to perform EMAIL Merge (like Mail Merges) with the use of fixed & customisable fields under each contact details
Powerful contact import function saves time. Easy step based installer can automatically import up to thousands of contacts within seconds
Ability to export contacts to excel file for offline management or usage to import to your other applications
Powerful search functions and log file exporting for easy Managerial, Performance & Audit Exercises